ICS Europe 2014

24 Sep 2014 ore 09:45, Bibliothèque Solvay, Bruxelles

The new European "Rinascimento"

Heritage communication, pushing the EU culture towards a new leadership mainstream

How can the millenary cultural heritage of the “Old Europe” - meant as artistic as well as historic, civic and religious legacy - become the mainspring of an economic and social rebirth? How can Institutions make use of such an incredible resource - consisting in manufactured products and monuments as well as intangible values, territories, tastes, styles and traditions – to strengthen citizens’ trust and their sense of belonging to the community, helping the formation of a shared civic conscience and a growing “European sensibility”? Can the bond between cultural memory and identity help define a European “lifestyle”, able to enrich our future according to welfare parameters different from the mere quantification of the GDP?

These are some of the questions in evidence in the 2014 edition of the Summit, in light of the growing interest of Institutions and individuals in the field of cultural heritage, which is becoming more and more strategic from an economic, political and also cultural point of view. Because culture means identity and enhancing one’s cultural heritage means to strengthen the sense of belonging and, through this, build that sense of community which from the very beginning represents the basic value of the European project.

Preview, during the summit, of the exhibition “Raccontare la bellezza” with the images of maestro Mimmo Jodice.

Main Speaker

Spike Lee

Award-winning writer, director, actor, producer and author who revolutionized the role of Black talent in cinema. Widely regarded as a premiere African-American filmmaker, Lee is a forerunner in the ‘do it yourself’ school of independent film. Born in Atlanta, Georgia, and raised in Brooklyn, Lee graduated at Morehouse College and received his Master of Fine Arts Degree in film production at the Tisch School of the New York University of Arts. He founded the production company 40 Acres and a Mule Filmworks, which has produced over 35 films since 1983. His commitment involves filmmaking, documentaries and sports programs, commercial work, book publishing. His films gained critical and box office successes, displaying his ability to showcase a series of outspoken and provocative socio-political critiques that challenge cultural assumptions, not only about race, but class and gender identity as well. 

Summit's editions attended 
ICS Europe
2014
Main Speaker

Michael Dobbs

He is the creator of the hit television series House of Cards, taken from his trilogy of political thrillers. Prominent figure of the English political panorama, former adviser to Margaret Thatcher, he is now a member of the House of Lords. Among his books, the novel Winston's War, dedicated to the figure of Churchill. The London Times called him "an heir of the narrative tradition of Shakespeare", based on accurate and detailed portrait of the historical events of the past.

Twitter Profile: @dobbs_michael

Summit's editions attended 
ICS Rome
2014
ICS Europe
2014
ICS Chairman

Franco Pomilio

ICS Chairman since 2010, coordinator of EuroMediterraNetwork and President of Pomilio Blumm, a company leader in public and institutional communication. Trained in the United States, he has specialized in marketing at Harvard University, MIT and the INSEAD campus in Singapore, he has worked in major advertising corporations in the United States, the Middle East and Japan. Author of the books "La Repubblica della Comunicazione" (2010), "Communicazione 3.0" (2011) and "Comunicare la trasparenza" (2013), he has developed one of the most original theoretical models of communication between institutions and citizen-consumer.

Twitter Profile ICS Pomilio Blumm: @icspb

Summit's editions attended 
ICS Rome
2010
ICS Rome
2011
ICS Rome
2012
ICS Europe
2013
ICS Rome
2013
ICS Local
2013
ICS Europe
2014
Speaker

Yasser G. Aref

Head of the Architectural Studies Unit and member of the Alexandria and Mediterranean Research Center at the Bibliotheca Alexandrina of Alexandria. He is in charge in particular of the 3D project "International Augmented Med (IAM)", historical reconstruction of the city and its cultural heritage.

Summit's editions attended 
ICS Europe
2014
Speaker

Simona Panseri

Head of communications and coordinator of public affairs at Google Italy, she's also a member of the Advisory Board of the Swiss School of Management MBA at the European University of Rome.

Summit's editions attended 
ICS Europe
2014
Speaker

Stephen Clark

Director for Relations with Citizens at the European Parliament. He has managed for years the activities of the European Parliament on social media. He was coordinator of the Parliament communication campaign on the European elections 2014.

Summit's editions attended 
ICS Europe
2013
ICS Europe
2014
Speaker

Stefano Jacoviello

Semiologist, professor at the University of Siena. He studies the relation between heritage, memory, identity and citizenship. He is the scientific coordinator of the project #Inherit – PanSpeech for the promotion of the European cultural heritage. 

Summit's editions attended 
ICS Europe
2014
Moderator

Barbara Serra

Television reporter, she has been the first non-native speaker to anchor a newscast in the UK, she has worked for BBC, Sky News and Five News. An expert in intercultural dialogue in Europe and the Middle East.

Summit's editions attended 
ICS Europe
2014

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