A new communication era, in which contents are finally regaining their importance: this is the main topic of this issue. On the cover, the eccentric Harper Reed and his working experience in Obama’s 2012 campaign. He is echoed by Geoff Mulgan, on the future of the sharing innovation, by Chinese writer Jung Chang, on the civil power of storytelling, and by the wise words of Pierre Zémor who warns: immediacy can be a risk.