Philip Kotler, the father of modern marketing, with ICS next May 15th in Milan

How does marketing currently look like and how will it evolve in the future? How is the consumer image changing? These and other questions will be answered by Philip Kotler, international marketing guru, who will be the special guest of Milan’s event next May 15th

Contemporary evolutions of marketing, the role of Information Technology, the new consumer’s perspective and the ability to create market value through the valorisation of the regions: these are the themes which will be discussed by the management guru Philip Kotler during the Marketing Forum of the same name, organised by Nexo Corporation with the support of ICS Pomilio Blumm, scheduled for May 15th 2015 in Milan, and entitled “The future of the system Italy – Innovative marketing for a renaissance of Made in Italy”.

The event, scheduled for 8 a.m. at the Auditorium of the University Milano-Bicocca, will include three sessions, during which the themes will be studied, analysed, compared and debated. Philip Kotler will illustrate his findings, from the changes, the strategies and the tactics of marketing to the trends of marketing 3.0, and on each theme he will be joined by successful story makers.

At the end of the event, the Marketing values Charter will be drafted, in order to discover the effectiveness of humanistic marketing on the social changes, as well as to strengthen the national competitiveness at an international level. 



ICS Editorial

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