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Brand Morocco: The country launches a super-agency to attract foreign investments and promote its brand

AMDIE - Agence Marocaine de Developpement des Investissments et des Exportations is a unique “super-agency” born from the union of the Moroccan Agency for Investments and Promotion (AMDI), the Centre for Export Promotion (Maroc Export ) and the Office of fairs and exhibitions of Casablanca (OFEC)

It’s name is AMDIE - Agence Marocaine de Developpement des Investissments et des Exportations - and it’s a unique “super-agency” born from the union of the Moroccan Agency for Investments and Promotion (AMDI), the Centre for Export Promotion (Maroc Export ) and the Office of fairs and exhibitions of Casablanca (OFEC).

The idea of ​​a unique Moroccan Agency for Economic Promotion confirms that Morocco proves to be a south-Mediterranean leader of development strategies for its internationalization together with foreign companies.
The new agency, according to media reports, will be responsible for commercial scouting, B2B and B2C activities, participation in major trade fairs and exhibitions and communication campaigns for the consolidation of the Brand Morocco abroad.

Source: Confindustria Assafrica & Mediterraneo

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